Black Friday has quickly morphed from an occasion accompanying American Thanksgiving into a global phenomenon and one of the most important sales days of the year. As a result of the global pandemic, 2020’s Black Friday will be drastically different from past years with more online shoppers than ever before. Advertisers need to be prepared to reach those shoppers while they are actively engaged and eager to make purchases. This starts in the weeks leading up to Black Friday with branding campaigns that help get your products top of mind and typically culminates in strong performance campaigns on Black Friday and Cyber Monday.

 

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