With the deprecation of the third-party cookie in Chrome in sight, following the suit of Safari and Firefox, existing Adform customer Mercedes-Benz Norway was looking to run a campaign exclusively using first-party IDs. Adform’s First Party Now initiative – comprising Adform FLOW augmented with ID Fusion – offered an established, market-ready ecosystem.

Learn how Mercedez-Benz Norway achieved superior results across a range of performance metrics by harnessing first-party IDs.