Independent Adtech platform expands its global operations, launching in South Africa with Yannick Kabangu joining in Johannesburg 

Johannesburg, ZA, 20 August 2019: Adform, one of the world’s leading independent, fully integrated advertising technology platforms, has announced its expansion into South Africa to further extend its international presence. The move will strengthen Adform’s existing South-African relationships through an on-the-ground presence in Johannesburg, specifically supporting in the areas of sales and client services. 

Adform’s investment in the region comes at a time of considerable growth and demand in the African digital marketing space, where ad spend has increased by more than 16% YoY. Bringing global expertise, Adform will develop new and existing international client relationships, in addition to establishing partnerships with local advertisers, agencies, vendors, publishers and platforms.

Brining more than eight years of experience in the digital marketing and adtech space, Yannick Kabangu will lead Adform’s South African operations. Before joining Adform as Account Director, Yannik Kabangu worked for Conversant Media and CJ Affiliates, prior to heading the local affiliate marketing network Affiliate.co.za. Yannik Kabangu will report into Pawan Setpal, MEA Account Director, who will lead in executing the business objectives for the wider Middle East and African market. 

The expansion will help South African brands reach global audiences, with Adform offering its full suite of advertising products, including; Demand Side Platform (DSP), Ad Server, Data Management Platform (DMP), Supply Side Platform (SSP) and, Adform Creative Solutions, to help service the growing $2.5 billion advertising market. 

“Our expansion into the South African market allows us to share almost 20 years of experience from global markets with this ad industry as it continues to rapidly scale”, said Yannick Kabangu, Account Director South Africa at Adform. “With several existing established client relationships, our on-the-ground presence will help us to strengthen these while also developing new prospects. I am very excited for Adform’s future in South Africa.” 

Founded in Copenhagen, Denmark, over 17 years ago, Adform has expanded into 28 countries across EMEA, APAC, and the US. The launch of Adform South Africa follows expansions into Australia and China in 2018, and India in 2017. With over 850 employees globally, Adform’s opening in South Africa offers on-the-ground support to help the country develop its advertising capabilities at scale.

About Adform

Adform provides an integrated Software as a Service platform for the buying, managing and serving of digital advertising. The company’s software consist of a Data Management Platform, a Demand Side Platform and an Ad Serving Platform with advanced analytics, reporting and creative tools that drive high impact digital advertising campaigns globally. Founded in Denmark in 2002, Adform services a client portfolio that includes the world’s leading agencies, advertisers, consultancies, and publishers. To learn more visit us at adform.com 

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