New York, NY. (October 17, 2018) -- Adform today announced it has been named by Gartner, Inc. as a Leader in the 2018 “Magic Quadrant for Ad Tech.” This is the very first time Gartner has published a Magic Quadrant focused on Ad Tech as a category. 

Jochen Schlosser, Chief Strategy Officer at Adform said, “Our focus has always been to deliver powerful point solutions that stand on their own, but which combine to enable the most complete digital advertising technology platform on the market.”

Adform’s Ad Server, Creative Studio, Demand Side Platform and Data Management Platform modules are built as point solutions but deliver added benefits as part of a fully integrated unified platform. Adform believes it was recognized for its modular approach, forward-looking vision and omni-channel focus, which includes a focus on emerging channels such as DOOH, CTV and audio. Adform’s clients are a mix of agencies, consultancies and end-user marketing clients including many of the world’s leading brands. 

“It means a lot to us that Gartner recognised us based on our Ability to Execute & Completeness of Vision—built as a truly integrated platform, we offer easy integration and activation, we take pride in delivering excellent service and we prioritise the role of privacy in shaping the global ecosystem,” said Oliver Whitten, Chief Operating Officer at Adform. “In an era of consolidation, we are proud to remain independent and to see our vision of a full stack emerge as a template for the industry. We are honored by this recognition and are committed to helping shape a better future for the digital advertising landscape.”

Adform is pleased to provide a complimentary copy of the Gartner, Inc. 2018 “Magic Quadrant for Ad Tech” research report available from Tuesday October the 16th on 

A complimentary copy of the Gartner, Inc. 2018 “Magic Quadrant for Ad Tech” research report is available HERE.

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About Adform

Adform provides an integrated Software as a Service platform for the buying, managing and serving of digital advertising. The company’s software consists of a Data Management Platform, a Demand Side Platform and an Ad Serving Platform with advanced analytics, reportingand creative tools that drive high impact digital advertising campaigns globally. Founded in Denmark in 2002, Adform services a client portfolio that includes the world’s leading agencies, advertisers, consultancies, and publishers.