Technical Product Manager (Senior Business Analyst/PO)

About Product

Who we are:

Marketplace Group is in charge of the important part of Adform ecosystem focused on the discovering, buying and management of spaces available to advertisers on digital platforms, newspapers, magazines and other venues.
We are a team of open-minded, bright, talented and motivated professionals. Our Group consists of Back End and Front End engineers, manual and automation QA engineers, a Product Owner and a Team Manager.
We are working in Agile environment, enjoy and support employing cutting-edge best software engineering practices and approaches to build reliable, maintainable and scalable solutions.
We work with pleasure and hard, have fun and value intelligent, open-minded and informal people.

What we do:

Marketplace is a unique product on Ad-Tech market that allows agencies and publishers to run advertising campaigns automatically through online (laptops, mobile, digital TV, etc.) and offline (print, outdoor ads, radio, etc.) channels.
Have you ever thought about working on a product that literally competes with what top Internet giants are building? And we are not talking about catching up with what they have built years ago, we are talking about shoulder to shoulder competition with them.

Our current solution is a single-page application based on Backbone.js, Marionette.js, Handlebars.js, underscore.js, LESS, Gulp. Recently, we have initiated migration to React according to new UX strategy. Our backend implementation is based on Scala and Scala libraries. We are moving toward modular/micro-services architecture since, in our ecosystem, there are a lot of dependencies on internal and external API (REST, SOAP, Swagger) integrations. Storage technologies include, but are not limited to, MongoDB as data storage along with RabbitMQ for messaging. Puppet and Ansible are employed for handling configuration management and releases. TeamCity, Jenkins, Drone (built on Docker) use to support our CI/CD processes.

About Role

We are looking for energetic, self-dependent and result oriented Senior Business Analyst/Technical Product Manager who wants to work in a fast-growing and very competitive Ad-Tech domain and who will be responsible for the product planning and execution of priorities based on the direction provided by Product Directors (eliciting, capturing, analyzing, documenting, verifying and managing requirements, etc.).

Are you passionate about building robust, scalable and testable worldwide platforms that can define the future of Ad-Tech platforms? Are you motivated to deliver real business value?
If you share our approach, join our growing team as Technical Product Manager!

We would like you to:

  • Act as a subject matter expert/agent between Product Directors, Account Managers, UX, Marketing, Sales, Client Services, Support, Tech Writers and Delivery team, understand and manage expectations
  • Gather, sign-off and prioritize platform requirements (functional / non-functional / integration) together with the Product Director based on interviewing/feedback reviews from clients, analyzing competitors’ solutions and monitor partners’ products updates, research data, asking questions and clarifying inputs from different stakeholders
  • Clearly expressing Product Backlog in terms of Jira Epics and Stories with acceptance criteria
  • Keep Product Backlog items up to date (prioritized (to understand what the Delivery Team will work on next), visible, transparent, and clear) in order to achieve product goals and missions
  • Collaborate with internal teams and external stakeholders, to understand dependencies and integrations which may affect the product to specify solutions that meet the needs of the customers whilst minimizing cost and complexity
  • Create high-quality project specifications via diagrams, mockups, schemes, user guides, etc. and write/support product documentation in Confluence
  • Provide help and support to Delivery Team from a product perspective to ensure a common understanding of requirements, help them to break down scope into tasks, consult and be able to answer questions or find the way to answer on them, help to resolve/prioritize defects, etc.
  • Manage requirements from scope throughout the project life cycle using a variety of methods (grooming, test against acceptance criteria and so on)
  • Manage changes to business requirements including assessing the impact of change
  • Maintain product Roadmap and work closely with engineering team to ensure that the goals of the prioritized scope are met
  • Write Product Release notes, create User Guides and product presentations for stakeholders, prepare and run show-and-tell sessions to demo product capabilities
  • Be responsible for monitoring and escalating issues that may affect product scope, team or customer satisfaction
  • Constantly analyze and monitor usage of product services and features in order to keep the product up to date, change focus or deprecate not used features
  • Encourage fellow team members to make innovative contributions and embrace new ideas
  • Proactively initiate, develop, and maintain effective, collaborative working relationships with team members

We believe you:

  • Have fluent English (speak briefly, high-quality written communication)
  • Know Business process definition and modeling in various notations (UML, BPMN, etc.)
  • Have proven track record of gathering and structuring project requirements, working with different types of documentation, creation of functional prototypes and mockups, validation and management requirements
  • Have some knowledge of stakeholder analysis, tools and techniques of collecting requirements and documenting requirements
  • Have strong understanding and hands-on experience of a full life cycle development process from requirements gathering to roll out
  • Have experience in dealing with a range of stakeholders including third party suppliers and facilitating workshops for requirements gathering or making solutions
  • Able to break down a big picture into small and detailed pieces
  • Familiar with scope and change management processes
  • Have excellent facilitation and presentation skills
  • Have strong communication skills, ability to communicate information effectively to customers, non-technical and technical team stuff
  • Have good analytical skill to mine data sources, look for trends and recommend solutions for creating more revenue and reducing loss products
  • Curios and pro-active, desire to learn new things and grow

Nice to have:

  • Experience of working on complex logic projects with a lot of integrations and dependencies
  • Technical acumen is a strong plus (e.g. experience in working with data-driven solutions, data models, integrations, mapping, reporting, etc.)
  • Experience in a Product Management or Product Owner role would be highly desirable
  • Some understanding of Ad-Tech domain
  • Ideal candidate is ambitious, energy and hardworking 

We offer

  • A highly autonomous team structure with a lot of freedom, ownership and great opportunities for self-realization
  • Friendly and dynamic work environment (impressive growth, innovation driven, open & informal atmosphere, team collaboration, Agile mindset)
  • Competitive salary
  • Health insurance
  • Professional development, including internal and external training courses, English classes, internships, paid conferences and seminars,
  • Adform library, etc.
  • Business trips (opportunity to visit colleagues in other Adform offices) and visa support
  • Active corporate life style with team buildings, Adform events (Summer Festival, Christmas Party, Hackathon Days, UnConference) and much more
  • Generous benefits package: sport and wellness compensation, formal and informal awards, gifts (wedding and child birth), surprises for birthdays, Kudo box (an easy way to thank your colleagues with a small gift), and other
  • Top and newest working environment: comfortable office near underground, equipped workplace, fully-stacked kitchen with snacks, tea, coffee and fruits, friendly leisure zone and etc.

More about us:

Adform is the leading independent and open full stack advertising technology platform that encompasses data, creativity and trading into one seamless enterprise product suite servicing media agencies, trading desks and advertisers. All of our products are modular and easily inter-operate with all other point solutions used throughout the digital advertising ecosystem.

Adform was founded in Denmark in 2002 and is one of the world’s largest private and independent advertising technology companies. With offices in 19 countries, Adform has more than 700 employees globally throughout Europe, North America and APAC. 

Visit or for more information.


We use cookies and other technologies to improve your online experience. By using this site, you consent to this use as described in our Cookie Policy.