Adform | Webinars

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What do we mean by "Full Stack"? The Benefits of an Integrated Advertising Platform
15/06/2017 14:30 BST 15:30 CEST

What do we mean by "Full Stack"? The Benefits of an Integrated Advertising Platform

Join Dr. Jochen Schlosser for a live webinar on the technical and financial benefits of a full stack ad tech platform. We explore the different ways architecture can help improve the performance of your digital advertising. Whether it’s reducing data leakage, smoothing out cross device targeting and attribution, or improving data transparency, harnessing a full stack platform can have an enormous impact on your advertising.

Presenter:

Jochen Schlosser

Jochen Schlosser

Chief Strategy Officer
Dr. Jochen Schlosser joined Adform in January 2016 as Senior Vice President Data and assumed the role of Chief Strategy Officer in January 2017. For over ten years, Jochen has been a leader and a driving force for data-driven businesses and innovations across various industries such as Pharma, Finance, and – of course – Marketing. Before joining Adform, Jochen was a Member of the Executive Board at uniquedigital (SYZYGY Group) and responsible for their rock-solid data-driven services. He holds a graduate degree in Computer Science and Psychology from RWTH Aachen and a scientific doctoral degree from University of Hamburg. Jochen enjoys speaking, writing, and tweeting about everything digital and the numerous changes this implies to our daily life.
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What's New in Publisher Edge? (May)
17/05/2017 09:30 BST 10:30 CEST

What's New in Publisher Edge? (May)

In this webinar, Mai Jørgensen will take you through new features and tools in Publisher Edge, sharing tips and tricks on how to use the platform for maximum benefit. This edition's updates include exciting additions to our Programmatic Publisher Ad Server, Automated Guaranteed, Supply Side Platform, Data Management Platform, HTML5 Ad Builder and much more!

Presenters:

Mai Sloth Jørgensen

Mai Sloth Jørgensen

Publisher Account Manager
Based in the Danish office in Copenhagen, Mai is responsible for managing programmatic solutions for publishers. With extensive industry experience, Mai’s past experience includes time spent in AdOps and account management on both the advertiser and publisher side of the table where she has specialized in programmatic advertising solutions.
Alex Berger

Alex Berger

Global Marketing Manager
Alex Berger is Adform's Global Marketing Manager specializing in both Advertiser and Publisher Edge.
http://www.linkedin.com/in/edwardalexanderberger
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What's New in Advertiser Edge? (May)
16/05/2017 14:30 BST 15:30 CEST

What's New in Advertiser Edge? (May)

In this webinar, Ioana Norgren will take you through all of the new features and tools in our Advertiser Edge platform, giving you tips and tricks how to use them to make the most of your campaigns.

Presenters:

Ioana Norgren

Ioana Norgren

Audience Solutions Lead
Ioana Norgren, Platform Solutions Manager-Technical, knows everything Adform-related and enjoys teaching others as well, since she’s been working in the company’s Stockholm office for five years and counting. Ioana’s main super ability is to bring order into chaos, so if you’ve got a problem, she will surely have solution. With an extensive experience in online marketing, strong technical abilities and an innate knack for communication, Ioana is the missing link between our tech-savvy developers and always hungry for knowledge clients.
Alex Berger

Alex Berger

Global Marketing Manager
Alex Berger is Adform's Global Marketing Manager specializing in both Advertiser and Publisher Edge.
http://www.linkedin.com/in/edwardalexanderberger
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Smart Profile Remarketing with ADmantX
09/05/2017 14:30 BST 15:30 CEST

Smart Profile Remarketing with ADmantX

Learn how Adform have partnered with ADmantX to harness Smart Profile Remarketing (SPR) - a solution built to provide a 360 degree profile of prospective consumers.  SPR is able to bring to light the interests and behaviors of users by studying the content they are reading and the way they interact with campaigns. 

Presenters:

Oliver Weiss

Oliver Weiss

VP Business Development
Filippo Donida

Filippo Donida

Head of Product Management, ADmantX
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The State of Programmatic and The Road Ahead
25/04/2017 14:30 BST 15:30 CEST

The State of Programmatic and The Road Ahead

In this free webinar, we’ll take a look at the historical journey that programmatic has been on. We’ll begin with its humble birth as a tool to monetize remnant publisher inventory, then journey through the introduction of premium inventory and PMPs, the standardization brought by the IAB and the expansion brought by Open RTB, until we get to the present day where, with the rise of DMPs, programmatic advertising has become one of the only viable ways of reaching the right audiences – with spend doubling every year! Let’s have a retrospective look at how we got here, where we are, and what awaits us in the future.

Presenter:

Feliksas Nalivaika

Feliksas Nalivaika

Product Manager
Our resident RTB veteran Feliksas Nalivaika joined Adform in April 2009, and has worked on development of most Adform products since then. In 2012 he moved from QA to Product Management and has been a PM of Adform's DSP ever since.
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