Adform | Webinars

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The Total Economic Impact™ of Adform - The Forrester Report
29/03/2017 14:30 BST 15:30 CEST

The Total Economic Impact™ of Adform - The Forrester Report

Learn about the financial benefits of using Adform’s integrated platform. In this webinar, we run through Forrester’s Total Economic Impact™ report on the quantifiable benefits that our clients have experienced since using Adform’s full stack platform. Through interviews with two of Adform’s largest customers, Forrester reviewed the accumulated benefits, costs, and risks associated with using Adform as a full stack partner over a three year period. The result? An increase in ROAS, reduced vendor governance and the ability to react quickly to short-term opportunities. Adform CRO Jay Stevens will be joined by Dean Davison from Forrester, who will be highlighting some of the key findings from the report. Find out how the Adform Full Stack platform can transform your business through making advertising simple, relevant and rewarding.

Presenters:

Jay Stevens

Jay Stevens

Chief Revenue Officer
Based in Adform's London office, Jay serves as Adform's Chief Revenue Officer responsible for the company's global revenue number. Before joining Adform he was General Manager, International at The Rubicon Project where he managed the company's global expansion initiatives and owned the P&L for all markets outside of North America. Previously he served as VP EMEA at MySpace where he was the company’s first employee outside of the United States and oversaw the social network's operations throughout the European region. Jay brings more than 15 years of digital media and online marketing experience to his current role. He has been recognized as ExchangeWire’s Ad Tech Personality of the Year in 2015, one of AdAge’s Top 20 Interactive Marketers in the US, and hailed as the 5th most influential UK Digital Marketer by Revolution Magazine.
Dean Davison

Dean Davison

Principal Consultant, Forrester
Dean serves B2B Marketing Professionals. He has extensive experience in the buy side of technology, advising customers in purchasing and implementing solutions, including interacting with CIOs on six continents. His experience also includes sell-side work in sales-focused marketing functions such as pricing strategy, competitive intelligence, product marketing, customer insights, and market analysis.
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