Advertiser Edge

Unlock the Potential of True Omni-Channel Advertising

We’re here to help you tell your story

The complexity of modern advertising campaigns requires a full suite of complimentary tools which allow you to identify, track and engage with your audience across a wide range of different channels. With Adform, we provide you with choice: Advertiser Edge, the industry’s most complete full-stack offering, includes our stand-alone Demand Side Platform, Ad Server, Data Management Platform and robust collection of self-service creative tools. These are available as individual products or an integrated stack – the choice is 100% up to you and tailored to your evolving needs.

Products

Ad Serving
Ad Serving

Global ad serving with infinite opportunities.

Data Management Platform
Data Management Platform

Precision omni-channel targeting.

Demand Side Platform
Demand Side Platform

All data, all platforms, no barriers.

Capabilities

Audience Management

Discover new audiences easily by leveraging our powerful lookalike and overlap audience discovery tools to extend your reach and tap into previously hard-to-discover opportunities.

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Audio

Execute audio campaigns programmatically with full support for the discovery, purchase, and targeting of premium audio placements.

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Automated Guaranteed

Benefit from the power of automation and streamlined workflows for the discovery, purchase and management of all guaranteed ad buys.

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Brand Safety

Bid with peace of mind while our extensive suite of brand safety tools keeps you safe and makes sure you only pay for exactly the inventory you want.

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Creative Management Platform

Take advantage of our powerful real-time creative self-service tools to rapidly create and modify your creative assets for maximum impact and relevancy.

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Cross-Device

In a multi-device world, we take the guesswork out of cross-device by creating a seamless audience profile ready to receive your message no matter what device your message reaches them on.

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Digital Out Of Home

From airports to city streets, we provide access to a wide range of premium out of home screens with advanced reporting and flexible programmatic purchasing options.

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Dynamic Creative Optimization

Optimize your creative in real time using our extensive suite of free self-service tools for maximum impact across all channels.

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Machine Learning and Automation

From lightning fast algorithms that optimize bidding in real-time to automatic budget reallocations, our research platform enables best-in-class machine learning to cater to your needs and work towards your business goals.

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Marketplace

Discover and buy programmatic and guaranteed inventory, including print and digital out of home, in one seamless interface for a more intuitive and unified buying experience.

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Mobile

Tie into a wealth of premium mobile inventory with fantastic format support, tracking and advanced reporting.

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Native

Give your ads the look and feel of the content they appear alongside for higher engagement and strong brand association.

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Programmatic Branding

Take your branding campaign global by leveraging the power of premium programmatic with advanced targeting and powerful customization capabilities.

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Programmatic Print

Effortlessly buy traditional print alongside digital for seamlessly integrated campaigns.

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Rich Media

Leverage the industry’s most comprehensive Rich Media ad and video formats support for high impact results.

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Video

Discover, buy and execute advanced video campaigns across a wide variety of premium publishers at scale.

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Certification Program

The new Adform Certifications Program is designed to educate and inspire clients that work within the digital advertising space. It will allow you to extend your professional network, expand your knowledge and excel in digital advertising.

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