Adform | About

Adform provides you with a digital advertising solution that unlocks your online potential. Our platform is simple and includes campaign planning, ad serving, optimisation, analytics, reports and much more. We have leading clients in all major industries and we are rapidly expanding our product palette and geographical presence. Today Adform delivers campaigns for over 3,062 clients across 7,542 global web publishers in more than 35 countries worldwide. To help you reach your digital advertising potential we always challenge the present in order to create tomorrow’s solutions.

What is Adform?

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Milestones of Adform Story

Facts & Figures
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The Birth of Adform

The Birth of Adform
In 2002, three guys – Gustav, Jakob and Stefan – were looking for ways to change the growing world of online advertising and so they founded Adform in Copenhagen, Denmark.

The First Major Clients

The First Major Clients
Adform signed a contract with GroupM in Denmark and became the official ad-serving partner for both Mediacom and Mindshare.

The New Top Talents

The New Top Talents
In 2006, we were introduced to some highly talented system developers in Lithuania. Within a few weeks, Adform had set up an office in Vilnius, which has continued to grow ever since.

The Expansion

The Expansion
After launching an office in Stockholm, Adform made successful inroads into the Swedish market. Today Sweden is one of company‘s biggest markets in terms of revenue.

The Growth

The Growth
The number of people working at Adform reached 50, which is exactly ten times as many employees as there were in 2002.

The Conquest of Norway and the UK

The Conquest of Norway and the UK
Adform launched new offices in London and Oslo.

The Investment

The Investment
The motivated Adform entrepreneurs joined forces with experienced Via Venture Partners in a remarkable step forward that fuelled business success.

Breaking into the German Market

Breaking into the German Market
We welcomed yet another office to the Adform family – this time in Germany.

The 100 Minds

The 100 Minds
The expansion of the Adform team continued to accelerate and the number of employees exceeded 100.

The New Way Media is Purchased

The New Way Media is Purchased
In 2011, Adform introduced the first pan-European Demand-Side Platform, based on RTB integration with the Doubleckick Ad Exchange and Microsoft Advertising. DSP is a powerful tool for tailoring personalised ads for the target audience.

The European Crusade

The European Crusade
Adform launched offices in Italy, Spain and the Czech Republic.

The Office in Finland and the Benelux Countries

The Office in Finland and the Benelux Countries
It seems as if there’s no stopping Adform’s continued expansion. We entered the Finnish, Dutch and Belgian markets.

The Business Achievements

The Business Achievements
Adform delivered campaigns for over 3,650 clients across 5,692 global web publishers in more than 35 countries worldwide.

The Great Hook-Up

The Great Hook-Up
We set up a Rich Media partnership with Microsoft Advertising to offer marketers across Europe a bunch of new interactive banner formats, video-advertising platforms and mobile solutions.

The Best Employer

The Best Employer
Adform took top spot in several best employer surveys in Lithuania, where the company‘s biggest office is located.

The Breakthrough

The Breakthrough
As of 2013, Adform has over 264 employees in 12 offices across Europe: Denmark, Sweden, Norway, Finland, Germany, Italy, Spain, Lithuania, the Czech Republic, the Netherlands, Belgium and the UK. A new development office opens in Kaunas.

The Adform Academy

The Adform Academy
To help top talent to develop, we established a platform for knowledge-sharing, called the Adform Academy. Students and young professionals are welcome to take part in our crazy projects, read the blog, or attend lectures and seminars.
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