Brand Assets

Our Brand

Adform is more than just a name. Our brand is a set of values, emotions and visuals that reflect the character of our company. This page is available as a reference to service the most common brand identity questions and requests.

Adform Logotype

Primary1.png
Primary

Use this whenever possible on a white background.

Primary2.png
Monochrome

Use this when background is colorful or the colors are similar to our brand colors.

Primary3.png
White

Use this on a dark, busy or colorful background.

Common mistakes

Common mistakes

Don'ts1.png
Don'ts

Don't place the logo on busy images.

Don'ts2.png
Don'ts

Leave enough clear space for the logotype to breathe.

Don'ts3.png
Don'ts

Don't use our primary logotype against a green, blue, yellow or similar background.

Please use only approved digital files

Adform Colors

Green

RGB
95 195 165
HEX
#5FC3A5
CMYK
60 0 45 0
PMS
3395 C

Yellow

RGB
235 215 105
HEX
#EBD769
CMYK
10 10 75 0
PMS
458 C

Blue

RGB
10 130 190
HEX
#0A82BE
CMYK
85 40 5 0
PMS
3005 C

Gray

RGB
115 115 115
HEX
#737373
CMYK
0 0 0 60
PMS
Cool Gray 11 C
Our Brand —

Brand Guidelines

We want to make it easy for you to use our brand correctly. To help make that as easy as possible, we've created the following guide. The attached file contains all of the tools and information you'll need, including our logo, fonts, audio files, imagery, templates and more.

Download brand package

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