Adform | Demand Side Platform

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Local Data & Targeting

Zero in on Your Exact Audiences

Leverage local data premium publishers, as well as first- and third-party demographic and behavioral data.Reach your audience.

Target and retarget by first-party data, third-party data, ISP, location, behavior, context, device and keywords to reach and engage consumers most likely to engage, click or convert – wherever they are in the digital universe.

  • Retargeting
  • Cookie List
    Cookie List
  • Third-Party Data
    Third-Party Data
  • Keywords
  • Context
  • Device

Premium Publishers & Inventory

Launch Campaigns at Scale

Carefully screened inventory ensures brand safety. We integrate with global ad exchanges and local premium publishers: 

Premium Publishers & Inventory
Premium Publishers & Inventory
Premium Publishers & Inventory

Thanks to that, scale is never an issue.

Premium Publishers & Inventory

Creative Formats

Creativity is the Limit!

Breakthrough Internet clutter with highly creative Rich Media ads. Adform supports all Rich Media ad formats, including all of the IAB Rising Stars formats, and offers a time-saving HTML5 Studio. 

Reporting & Metrics

  • Campaign Data
    Get all campaign data captured and presented on dashboards automatically, including performance and brand-centric metrics.
  • Cross-Screen
    Our unique cross-screen attribution provides insight into your audience’s buying journeys.
  • API
    APIs let you export campaign data to the system of your choice.

Cross Device Audience Management

Target Users, Not Devices

Cross-Device Audience Management allows you to effectively retarget and reach your users across all of their connected devices. Where old fashioned cookie targeting allowed you to (at best) target users on device or browser, Cross-Device enables you to determine which devices belong to the same user, enabling you to connect with these users irrespective of which of their devices they are using.

Cross Device Audience Management

Adform Bearskin

A revolutionary ad-fraud detection system

Bearskin is a revolutionary ad-fraud detection system that is fully integrated into Adform’s DSP. Bearskin represents our dedication to combatting ad-fraud in order to ensure the best possible campaign performance for our clients.

Bearskin protects programmatic traders from botnets, ad insertions, re-directs, OS hacking and all other types of fraudulent online behavior.

Using Bearskin will therefore help to ensure that fake clicks and fake impressions are flagged and removed, giving you far more reliable data which highlights real human traffic and behaviors.