Adform | Ad Serving

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Targeting

The Right Message Wherever They Are

Adform helps you reach your best prospects with the right message wherever they are in the funnel.

  • Retargeting
    Retargeting
  • Device
    Device
  • Domain & Geography
    Domain & Geography
  • Contextual
    Contextual
  • Search Targeting
    Search Targeting

Universal Tag & Tag Management

One Tag for All Your Campaigns

Use one tag to track every channel and every screen – no IT resources required. Create, modify, delete and manage tags easily – all from within Adform. 

Global Frequency and Sequencing Control

Perfect Brand Experience

Leverage sequencing to lead prospects through their buying journey using a progressive series of ads. Create the perfect brand experience: leverage frequency capping to ensure your target audience isn’t bombarded with your messages.

Global Frequency and Sequencing Control

Dynamic Creative Optimization

Display Ads As Distinct As Your Customers

The Dynamic Creative Optimization (DCO) tool customizes and builds your ads on the fly to support your campaign goals and priorities, even as they evolve. Ads are updated dynamically, based on any combination of user behavior, product preference, history, demographics and geography.

Dynamic Creative Optimization

Ads Management

Store, Create, Re-use

Store all creatives in a central repository. Use workflows to create, store and re-use, as needed, all rotator rules, IP retargeting and other campaign criteria. 

  • Store
    Store all creatives in a central repository
  • Workflows
    Use workflows to create, store and re-use, as needed all rotator rules
  • IP
    IP retargeting and other campaign criteria
Ads Management

Seamless Third-Party Integrations

Integrate Adform Campaign Data and Tracking

Integrate Adform campaign data and tracking with Google Adwords, Bing Search, Facebook Ads, Google Analytics,

Seamless Third-Party Integrations
Seamless Third-Party Integrations
Seamless Third-Party Integrations
Seamless Third-Party Integrations
Seamless Third-Party Integrations
Seamless Third-Party Integrations
Seamless Third-Party Integrations
Seamless Third-Party Integrations

Adobe site catalyst, Marin Software, EPIServer, Magento and many more partners for additional insight and reporting.

Comprehensive Reporting

One Tag for All Your Campaigns

Adform captures all campaign data automatically: impressions shown, impressions InScreen, click-through rates, engagement rate, engagement time, video playtime, and more. We, of course, also capture all media costs, so you can calculate campaign ROI and return on ad spend (ROAS).

Cross-Channel Reporting & Attribution Modeling

Thanks to Adform’s universal tag, you get a single, unified view of campaign performance. That means you get accurate insight into how each channel contributes to conversions, as well as the data to map the consumers’ purchasing journey.

Cross-Channel Reporting & Attribution Modeling